BLOG
Almost 20 years ago, I came upon a T-Shirt. It was from a company I had never even heard of. The shirt, however, was buttery soft, and fit perfectly. For the next 15 years I wore that shirt every time I could. The fit never changed, and the colors remained the same. If it came out of the dryer… I put it on. Now, 20 years later I do business with this company to the tune of about a quarter million dollars a year. Was it the shirt?...Certainly! So often when looking at SWAG or company promo items, price is king. But what good is a shirt that scratches, or shrinks? What good is a thick bulky shirt or one so thin it doesn’t fit right? Those shirts end up in yard sales, goodwill, or the garbage can. It is important to remember that the items with your name on it are a representation of your company and your brand. They give a prospective client an idea of your quality and style. In simple math, a shirt worn five times as much, has five times the value. Keep that in mind when comparing prices. Don’t let the image of your company be reduced to the bargain rack. Value is the key. And in this, quality beats cost every time.
My name is John Farrington and am the Events Manager for Xtreme! Marketing located in Pilot Mountain, NC. Some of my main responsibilities include set up, brand representation, and tear down at events. My most recent event was in Raleigh, North Carolina for Lowes Foods. Unlike most of my events this one was here in good ol’ NC. Traveling the country is fun, but sometimes it's nice to work right in your own backyard. We had the S’mores Trailer set up for the Carolina Hurricanes fan zone pre game party. The S’mores Trailer is a fire pit on wheels, (check out the pictures below). It’s always a hit! Who doesn't love roasting marshmallows?? Especially when you can do it with the beloved Carolina Hurricanes mascot, Stormy the Cow.
I know the challenge of being the one responsible for capturing and organizing media. This is a big responsibility, but I am here to share what I have learned in my role at Xtreme! Marketing as Media Marketing Coordinator. Read below for 4 tips on organizing media. Share in the comments your own tips on the subject. 1. Stay on Top of Organization: Regular Maintenance: Set aside dedicated time intervals to review and tidy up your Google Drive folders. This prevents the accumulation of clutter and ensures that files remain organized and easy to find. Once a week works best for me. 2. Don't Be Afraid of Files within Files: Making a chain of folders can be the easiest way to find a certain photo or file. An example of this: In our custom apparel file (which is within our products media folder) the folders go as follows: Media Pictures > Custom Apparel > Shirts > Polos This arrangement ensures both yourself and colleagues to swiftly locate the specific photo needed, rather than rummaging through a generic Apparel folder. 3. Involving Your Team: Either write out an email or a policy on how photos are sorted. This way there is no confusion when finding a photo and questions can be answered when you are unavailable. You cannot always be there to get photos. Make it simple for how team members get media to you then you sort it into proper files. 4. Utilize the Starred Feature in Google Drive: Mark Important Files: Leverage the starred feature in Google Drive to flag essential or frequently accessed product images. This makes it convenient to locate them quickly, especially amidst a vast collection of files. Don’t forget to share this feature with your coworkers.
